Trade Marketing Manager

About the role

The Trade Marketing Manager will develop and execute trade marketing plans to increase brand visibility, drive sales growth, and expand market share across key channels for a leading Mongolian beverage producer.

Key responsibilities

• Develop and execute trade marketing plans to boost brand visibility and market share across key channels.
• Plan and implement in‑store promotions and trade campaigns, coordinating closely with sales teams on channel strategies.
• Monitor and analyse performance of trade activities, preparing reports and actionable insights.
• Optimize promotional budgets and ensure alignment between marketing plans and overall business objectives.
• Collaborate with cross‑functional teams, key trade partners and distributors to guarantee consistent execution.

Required profile

• Strong background in market planning and trade marketing, preferably within FMCG or beverage sectors.
• Proficiency in business planning and analytical skills to translate data into actionable strategies.
• Experience in sales and channel management, enabling effective collaboration with commercial teams.
• Bachelor’s degree in Marketing, Business Administration or related field; advanced degree is a plus.
• Fluency in Mongolian and working proficiency in English.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Market data analysis tools (beneficial)