Head of Marketing

About the role

SPAR Mongolia is seeking a senior marketing professional to lead the launch of the SPAR brand and drive marketing for its first stores in Mongolia. This hands‑on leadership position combines strategic planning with execution, aiming for measurable business results.

Key responsibilities

• Develop and own SPAR Mongolia’s overall marketing and brand strategy.
• Define brand positioning, target segments, value proposition and communication plan.
• Localise and implement SPAR International’s brand standards across all touchpoints.
• Lead the end‑to‑end market launch, including pre‑opening, opening and post‑opening activities.
• Plan and manage advertising, digital marketing, social media, PR, influencer partnerships, in‑store communication and opening events.
• Create an annual marketing and promotional calendar aligned with commercial priorities.
• Design media plans, budgets, schedules and performance targets.
• Conduct market, customer, competitor and retail‑trend analysis and translate insights into actions.
• Develop customer acquisition, retention, CRM and loyalty programmes.
• Set clear KPIs for each campaign and evaluate results with data.
• Lead the marketing team and coordinate agencies, suppliers and partners.
• Collaborate with Commercial, Store Operations, Category Management and other internal teams.
• Visit stores regularly to assess customer journey, identify issues and implement improvements.
• Prepare management reports, performance analyses and recommendations.

Required profile

• Minimum five years of marketing or brand management experience in modern retail, supermarket, FMCG or distribution.
• Strong, directly relevant retail marketing experience.
• Proven track record of launching a new brand, retail concept or store.
• Ability to explain the full launch process from analysis to post‑campaign evaluation.
• Demonstrated results in traffic, conversion, basket value, sales, acquisition or retention.
• Solid commercial understanding linking marketing activities to sales and profitability.

Required skills