Marketing Director

About the role

The Marketing Director will lead the overall marketing strategy for Mandal Financial Group, Mongolia’s leading financial services provider. Based in Ulaanbaatar, this full‑time, on‑site position is responsible for driving brand consistency, market growth and customer acquisition across insurance, asset management and investment banking lines.

Key responsibilities

• Develop and execute integrated marketing plans that align with business objectives across multiple financial service lines.
• Manage market research initiatives, analyse customer and market data, and translate insights into actionable product positioning and campaign strategies.
• Coordinate digital and traditional marketing campaigns, ensuring consistent brand messaging.
• Collaborate with senior leadership, sales teams and external partners to support revenue targets and customer retention.
• Oversee the marketing budget, monitor performance metrics, and optimise ROI.
• Lead, mentor and develop the marketing team while reporting on key performance indicators.

Required profile

• Proven expertise in marketing management within financial services or related industries.
• Strong market planning and research skills with the ability to analyse data and identify trends.
• Experience aligning marketing initiatives with sales pipelines and supporting business development.
• Demonstrated leadership, team‑management and cross‑functional project experience.
• Excellent communication, presentation and negotiation abilities.
• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree or certifications are a plus.
• Interest or experience in emerging markets, particularly familiarity with Mongolia’s economic landscape.