Trade Marketing Manager

About the role

JTI is looking for a Trade Marketing Manager to join its Sales team in Ulaanbaatar, Mongolia. Reporting to the Country Manager, Mongolia, the role drives trade marketing execution: developing channel strategies, leading trade programs and managing investments that strengthen the retail presence and support business growth. It works with cross-functional teams and distributors to turn market insights into measurable results.

Key responsibilities

• Develop and implement trade channel strategies, retail outlet segmentation and activation plans, aligning field coverage and investments with channel priorities and business objectives.
• Analyse market trends, sales performance, competitor activity and program results, turning insights into actions that improve execution, investment efficiency and competitiveness.
• Lead retail census and trade data projects, maintain accurate databases and reporting, support trade research and distributor data exchange, and introduce automation to improve efficiency.
• Plan and control trade marketing budgets, manage contracts and documentation, oversee sales incentive objectives and performance tracking, and maintain compliance and anti-fraud controls.
• Develop merchandising strategies and manage the full lifecycle of trade equipment, from development and procurement to distribution, placement and replacement.
• Lead, coach and develop team members, set clear performance objectives, foster cross-functional collaboration and ensure compliance with local legislation and internal standards.

Required profile

• Bachelor's degree in business administration or a related field; a master's degree is an advantage.
• At least two years of experience in trade or consumer marketing; experience in a field sales team is an advantage.
• Native-level Mongolian and English at upper-intermediate level or above.
• Solid understanding of FMCG marketing and sales strategies, retail business dynamics and key commercial drivers, supported by strong analytical and planning skills.
• Strong communication, presentation, negotiation and stakeholder-management skills, with a proactive, collaborative approach and the ability to lead projects and make reasoned decisions.

Required skills

• Microsoft Word, Excel (including Power Query) and PowerPoint.
• Ability to create persuasive, sales-focused presentations is an advantage.

The selection process runs over 1-3 weeks after application: phone screening with a Talent Advisor, assessment tests, interviews and then an offer.