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Skills
Experience
Brand Content & Social Media, Brand Communications
Beijing Maitian Real Estate Brokerage Co., Ltd.
2025-05 -
Built the content system for the WeChat Channels show "Maitian Yang'er", overseeing topic bank, calendar and end‑to‑end production of 26 episodes, raising episode engagement by 28% MoM and cutting planning time from 6 to 4.8 hours. Edited 32 long‑form articles and designed 18 visual cards for the "Maitian Real Estate" WeChat account, growing followers 12% and reducing editorial turnaround by 35%. Led communications for the 2026 Agent Annual Conference, coordinating 1,100 on‑site and 7,000+ online participants and increasing agent brand approval 15% QoQ. Managed three flagship events and 19 monthly programmes reaching 18,000+ people, achieving a 125% annual completion rate. Implemented a three‑tier social listening system and crisis response playbook, resolving urgent issues within 24 hours and lifting brand favourability by 14%.
Managing Editor / Head of New Media
Beijing Zhongma United Advertising & Media Co., Ltd.
2020-09 - 2025-04
Commissioned and edited 24 feature articles for the leading Chinese equestrian magazine, producing over 530,000 characters of original editorial content covering profiles, industry analysis and event coverage. Delivered 33 branded columns for luxury clients such as Rolex, Hermès, Longines and Bombardier, boosting reader brand favourability by 15%. Launched "Equestrian Online" across six platforms (WeChat, Channels, RED, Douyin, Weibo, Bilibili), growing the follower base by 400,000+ in six months and raising engagement 33%, establishing the outlet as the category leader.
Languages
Chinese
fluent
English
fluent
Last updated: 3 цагийн өмнө